Why We Exist

We’re obsessed with one idea: discipline through design.

The T-minus Watch was born from a desire to make focus tangible. When you can see your time running out, it changes how you act. This is not a gimmick. It’s a tool for intentional living.

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Race to Zero

  • "This tiny watch changed how I show up every day."

    I did a 30-day journaling challenge. Seeing the days tick down reminded me that procrastination wasn't an option. I finished the month with 30 pages of reflection — and a new habit.

    — Madhu P.

  • "Helped me quit alcohol. Cold turkey. 30 days felt like forever. This helped me count each one."

    — Tomas E.

  • "Every glance at my wrist said: 'You’ve got work to do.'"

    I used the LifeTracker for a 60-day creative sprint. By the end, I had written 12 short stories and killed all excuses. Will be buying more.

    — Meera D.

  • "60 days. 8 kg lost. 1 stronger me."

    No frills, no distractions — just time running out. I hit the gym, cleaned up my diet, and didn’t let the clock win. Willpower in wearable form.

    — Anand V.

  • "The pressure was real — and that’s what I needed."

    The 90-day countdown held me accountable through a messy product launch. I didn’t want to waste a single day. Now we’re live and thriving.

    — Karthic S.

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